Hello, I’m Kate
Business mentor, Digital Marketing Coach, and passive income whizz.
Introducing Hearts, Minds, Money – my no-ick way to help you grow on your terms: smart business thinking, practical digital marketing and radical kindness, all working together so you can make more money without selling your soul.
In this free Facebook group, you can expect:
- Clear, doable strategies (not bro-marketing or hustle culture)
- Practical marketing you can implement today
- Selling tips for content that converts – minus the snake oil
- Mindset and motivation ideas
- A kinder way to build profit, boundaries and a business you actually like
Hello I’m Kate
Hello I’m Kate
Business mentor, Digital Marketing Coach, and passive income whizz.
Introducing Hearts, Minds, Money – my no-ick way to help you grow on your terms: smart business thinking, practical digital marketing and radical kindness, all working together so you can make more money without selling your soul.
In this free Facebook group, you can expect:
- Clear, doable strategies (not bro-marketing or hustle culture)
- Practical marketing you can implement today
- Selling tips for content that converts – minus the snake oil
- Mindset and motivation ideas
- A kinder way to build profit, boundaries and a business you actually like
Digital Marketing Collective
Six Figures While You Sleep
The Program
The Recipe for SEO Success
The Clever Copywriting School
As featured in
About me
I’m a business mentor and award-winning digital marketing coach. An online entrepreneur success story. A Google Beast tamer. Straight-talking copywriting coach. And a popular educator, speaker, author and podcaster.
I’m a misfit on a mission: to help other business humans create their own version of online success.
Digital Marketing Collective Membership
All that advice. All those courses. And books. And podcasts. All those white toothed, glossy haired marketing types promising you the magic juju solution to all your marketing woes. Pfft. It’s exhausting!
But there is a better way.
Rather than selling a kidney to buy another big bucks course promising the world, why not invest in ongoing support, community and education, at a price you can afford?
In my private membership group, you’ll get amazing support for your Digital Marketing journey, with regular coaching calls, Q&A sessions, and expert training.
Six Figures in Sales
Are you tired of worn out sales advice from long dead advertising gurus?
Or big business ideas that just don’t work when you’re on a budget?
Six Figures in Sales is an up to the minute, AI-friendly, go-to guide for smart, low-cost marketing and sales tactics that deliver big wins (without giving money to Meta.)
Whether you’re a service provider, ecommerce store owner or bricks and mortar business, this practical, engaging guide will help you master upselling, cross-selling, and optimising your online business.
Packed with budget-friendly, real life, doable strategies to transform your business, “Six Figures in Sales” gives you the map to success without pouring money down the paid advertising drain.
Six Figures While You Sleep
Wish you could work less and earn more?
No matter what your industry or skill set, you can say goodbye to the nine-to-five grind and use this book as a blueprint to create and grow a profitable digital product business.
In Six Figures While You Sleep, I explain how you can transform your service-based skills into lucrative online products &– from coaching and courses to digital downloads, memberships and masterminds. I walk you through the positioning, processes, pricing and profile building, explaining the tech, the marketing, the sales tactics and how to keep customers coming back for more.
Six Figures in School Hours
In Six Figures in School Hours, I share practical and doable tips for parents to run a successful business, make serious money and not burn themselves to a frazzle in the process.
Six Figures in School Hours is a smart, honest business self-help book that gives you the skills, the tools and the confidence to never again need to choose between a successful business and a happy family life.
Speaker
Not only am I a digital marketing and SEO educator, straight-talking copywriting coach, author and podcaster, I’m a confident, entertaining and in-demand speaker.
I’ve spoken at events around the world including Yoast Con (The Netherlands), Digital Marketing Australia, The Copywriting Club IRL (New York), Click Engage Convert, The Copywriting Conference, and countless WordCamp events, virtual conferences and meetups.
Confessions of a Misfit Entrepreneur
While most small business owners are networking before breakfast and hustling 24/7, I took a different approach. I built a business empire from my back garden shed, wearing pyjamas, watching Netflix and eating crisps. I may not be your stereotypical entrepreneur, but the truth is I’ve created not one, but three highly successful businesses. With no master plan, no rich investors and no input from smarmy sales gurus. I packed this book with tips, hints, stories and strategies. It’s a hilarious, honest and non-fluffy guide to being the kind of entrepreneur YOU want to be.
Awards and Recognition
Hearts, Minds and Money Podcast
Smart strategy. Savvy marketing. Human-first profit – no ick.
Build profit with purpose. Hearts, Minds and Money gives founders and creators a kind, clever, zero-fluff approach to business: sharp strategy, practical digital marketing, and ethical selling – so you can win hearts, engage minds and make money without selling your soul.
Recipe for SEO Success Podcast
Tune in and expand your understanding of all things Search Engine Optimisation in a fun,
entertaining way, with advice from experts you can trust.
● On the Recipe for SEO podcast, I chat with guests in the know about all things SEO.
From link building and local search, to ecommerce and engagement, nothing is off limits
when it comes to grappling the Google beast.
Feel the love
Kate is a rock-star. She’s so funny and enthusiastic, your audience will be entertained for sure. But more importantly, Kate knows her stuff.
IIt’s not every day that you hear the words “Piglet Jumper” and SEO in the same sentence, but this is exactly why Kate Toon is the SEO Guru that she is. Kate makes the scary, techy topic of SEO much less scary with humorous examples that help people understand what SEO is.
Kate recently spoke to my mastermind members and she was voted the favourite speaker of the weekend. I chose Kate because she’s knowledgable, funny and delivers content in a way that makes sense for her audience.
From the blog
How books can impact your profile and business with Fiona Killackey (Success Story)
“Having a proper physical book is the best business card you can ever have, because people fall in love with it. It represents a bit of ambition or hope.” Fiona Killackey | My Daily Business Buy the book So you want to make money while you sleep, but what does that...
SFWYS: How to know when your ADPIP isn’t working with Kara Lambert (Success Story)
“That was precisely how my ADPIPs came about. I had coaching clients, they had problems, so I built a solution for them. I went, Oh, this would work for a broader audience as well.” Kara Lambert | Business Psychology Consultant Buy the book So you want to make money...
SFWYS: Maintaining successful memberships with Shan Morrison (Success Story)
“Your motivation for having a membership needs to be, ‘I want to help people’ or ‘I want to train people up on a particular skill set’. It's really important that the motivation is not just financial.” Shan Morrison | Zag With Shan Buy the book So you want to make...
Digital Marketing Playbook
Transform your digital marketing with 7 days of actionable strategies to build your brand, boost your bottom line and dominate digital. it’s your practical guide to building a profitable personal brand that converts.
Personal Branding Workbook
Learn how to build and grow your personal brand without spending a cent. Establish your brand values, outline your brand personality, find your quirk and get confident about sharing your voice online.
Productivity Cheat Sheet
Download my Productivity Cheat Sheet to help you remember some of the tips I’ve shared in the Digital Marketing Collective group along the way. It’s not an exhaustive list, but it will get you started.